![]() ![]() You can also take this time to revisit content you’ve already created, but haven’t used yet. Are they trying different techniques that you’ve never used? If so, try out some new strategies. Look at your top three competitors’ websites and social media accounts. While we never condone spying or stealing, it is a good idea to glean some inspiration by checking out what your competitors are up to. Is your site mobile-friendly? Should your emails be more personalized? Never throw out what isn’t completely broken. Perhaps your strategies just need to be tweaked. Go back to your analytics and see where the trouble started. Why isn’t your blog appearing in top search results? Why did people unsubscribe from your email list? What worked for your business five years ago – or even five weeks ago – might not be working now.īut before you completely throw out your old strategies, you should look into the why. Digital marketing trends are always changing. It’s essential for digital marketers to always stay ahead of the curve. As such, it’s a smart idea to invigorate your current digital marketing strategy with new ideas and fresh tactics. For example, if you got 500 new email list subscribers in Q1, aim to double that in Q2. Always make specific goals that are based on past performances. If your goals for the year have changed, that’s fine! Though it’s always important to reassess and realign them to stay on track. Avoid vanity metrics, such as Facebook fans, unless your company’s success hinges on them. Look at your key metrics to get a sense of what did and didn’t work. Your KPIs determine how effectively your small business is achieving its annual goals and objectives. Take a close look at your key performance indicators (KPIs). The close of the quarter is a great opportunity to conduct a KPI check-in. If you bought an email list, remove those subscribers tooīy keeping on top of your email list, you will achieve optimal results all year long.The types of email addresses you should remove from your lists include: There are several benefits of email list scrubs, including: Healthy email list hygiene includes ongoing subscription scrubs throughout the year. A thorough subscriber scrub ensures that only interested customers will be hit with highly personalized messages. Savvy digital markers can no longer use the “spray and pray” approach to developing generic email campaigns and then sit around, twiddling their thumbs, hoping for powerful results. You should give unengaged and disinterested subscribers the boot so your marketing collaterals are only seen by the consumers ready to buy. So, what’s the point in interacting with these folks in the first place?Įmil scrubbing is an effective tactic that should be part of your spring-cleaning arsenal. In fact, email lists decline up to 30% every year. Furthermore, almost one-third of your subscribers don’t open your emails, and far fewer will click on your call to action. ![]() But did you ever take the time to scrub your list? If not, you’re probably wasting efforts, time, and funds on folks who aren’t even interested in the products or services you offer. Scrub Your Subscription ListĮmail campaigns are a key component of any digital marketing strategy. Here’s how to refresh your digital marketing strategy from top to bottom. Just use our handy digital marketer’s spring-cleaning checklist! Thankfully, you don’t need a bucket and a set of rubber gloves to spruce up your strategy. With the end of Q1 closing in, now is a great opportunity to spring clean your digital marketing efforts. While spring is the perfect time to clean your home, don’t let your small business fall to the wayside. We’ve officially entered the month of March and that means warmer weather is just around the corner.
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